Our story
Meet Su.
Our founder is Su, a former corporate executive who studied at Harvard Business School.
“I wanted the one thing nobody should notice to be the one thing I never had to worry about. I was tired of being conscious of my panty lines, or of colours showing through my clothes.
At the same time, I wanted to love what I wore next to my skin, to feel comfortable and beautiful, for me. I wanted to look forward to choosing a pair each morning, the way so many of us look forward to choosing an outfit.
I didn’t want to give up comfort, quality or grace just to be discreet. What we wear underneath is a form of self-expression. For me, it became a form of self-care.”
Rather than compromise, Su set out to create what she had been looking for herself. Boutique Bonjour was born from that determination, so every woman can feel beautiful and confident, without compromising comfort or ease.
“Bonjour is the first word of the day. Our pieces are the first thing you put on, and the last thing anyone sees.”
What we believe
Quality underwear is an act of self-care, and a quiet form of self-love. It begins with what we choose to keep closest to us, right next to our skin.
That is why every piece is designed with comfort, discretion and quality first. Led by women, we design for real days, so you never have to wonder whether your lines or colours are showing. We take care of that, so you can wear whatever you love, with grace, and have fun with it.
It is your skin, your body and your secret. Explore your styles, and enjoy being in your very own skin.
Women's best kept secret.
Explore your styles